Apparel is probably not the first thing landscaping and construction professionals think about when it comes to their business plan. However, clear branding is a crucial piece of any successful business. Providing your staff with branded apparel helps make a great impression on both the clients and the clients’ neighbors.
Consider the business image you are projecting. A group of non-matching employees can be perceived as disjointed and less experienced. A crew with branded t-shirts, on the other hand, present a united image that they are experienced professionals.
4 Reasons Your Crew Should Wear Branded T-Shirts
Here are the top reasons you should consider custom t-shirt printing in Philadelphia (or your city of operation).
They Build Brand Awareness
What better way to create brand awareness for your company than through an eye-catching t-shirt? Most employees arrive at the job site already dressed to work and don’t change until they get home. This means that when your employees stop for fuel, food, or drinks, they’re promoting your business to everyone in your job territory. Not to mention the corporate or residential neighbors who see them while they’re working.
They Differentiate Employees
Branded t-shirts can also differentiate your employees and their different levels of responsibility. Crew leaders with specifically-designed shirts can be easily identified by your clients, so they know who to address if they have a question or concern. You can also set managers apart with embroidered polos. This extra effort communicates professionalism and attention to detail.
They Encourage Camaraderie
Giving your employees branded t-shirts is a great way to make a group of employees feel like a team. According to The Houston Chronicle, “employees who wear uniforms develop a sense of solidarity with co-workers, creating an environment in which teamwork is enhanced and performance improves”.
Think about how you felt putting on a team jersey when you played sports as a kid—you can inspire a similar feeling in your employees by providing branded t-shirts. It’s a wonderful way to promote team building and camaraderie while encouraging company culture. With coordinated team uniforms, you can help improve morale, generate a sense of community, and increase productivity among your staff.
They Improve Customer Service
Perhaps the most important reason why your construction or landscaping staff should wear branded t-shirts is that it helps improve customer service. Not only will your employees want to do a better job because their boss’s phone number is listed on the shirt, but it also helps customers identify your staff if they happen to have questions. Remember that your crew is the face of your company, and in most cases, your client sees your employees more than you. In many ways, your employees are ambassadors for your business. As such, wearing branded t-shirts can help portray the professional reputation your business upholds.
Press & Release provides the best custom t-shirt printing Philadelphia has to offer. We can help outfit your construction or landscaping crew in professional attire. Contact Us Today or request an Instant Quote!
